
So, have you guys ever used the google SMS search function? If not, here's an example - you send a text of 'Domino's 12345' to 46645, and it returns addresses and phone numbers of all Domino's pizza locations in the 12345 zip code. Free, and pretty slick in my opinion. A remote database query that returns content in seconds over sms for free.
So what if a company had a registered SMS number to call, set up an open platform for people to create their own search functions based upon reserved "tags"? And they also had a marketing plan to promote their brand and tagword functions, and the service was free for the users and the function contributors? . . . and they share ad revenue with the xml based function contributors? Damn that would be cool.
Wait, 4info.net has done just that. You sign up for an account, build an xml sms search function via their ajax based web interface, and you wait for the queries to roll in.
The way the site and content contributors make money is by injecting ads into the SMS responses, and then splitting the profits down the middle. And it's all xml based, so the content can be dynamic, encouraging users to hit your tag often, provided the content is desirable and functional.
An idea - it would be a great opportunity to tap into api's and make some profit based upon defined and branded functionality. Ehh, maybe a youtube.com api video search function that returns a url for smartphones with data service with realplayer loaded. You could download a video to your phone on an off the wall topic in a matter of a minute or so.
This is a great platform for encouraging good content and a loyal user base. Good luck guys!